Solutions · For GTM teams going AI-native

The Role You Were
Going to Hire.

Vanta is hiring a Founder-in-Residence to lead their AI-first GTM motion. Toast is hiring a GTM Engineer to build agents inside marketing. Both roles take months to hire and quarters to ramp. We're the same role — already trained on your vertical, deployed as a service, priced on outcomes. One ramp, not ten.

Two Open Roles. One External Answer.

The highest-leverage GTM hires in 2026 are the AI-first revenue leader and the agent-building marketing engineer. Heronics is trained to do both — starting week one.

Role archetype · AI-first GTM leader
The AI-First GTM Founder
Seen in the wild: Vanta — "Founder-in-Residence, GTM Innovation." 9-month tour of duty.
  • Acts as CEO of the AI-first GTM squad — Sales, Pipeline Gen, CS, RevOps.
  • Prototypes agentic workflows that replace manual capacity across the revenue motion.
  • Ships the shift from capacity-first to AI-first thinking.
Founder profile · multi-month hiring loop · 9-month ramp · zero vertical depth on day one.
  • Embedded operating partner — pre-trained on your vertical, deployed week one, priced on outcomes.
  • Customize-Operate-Transfer: when we wind down, your team owns the playbook, the segment library, and the agent.
Role archetype · AI marketing engineer
The AI Marketing Engineer
Seen in the wild: Toast — "GTM Engineer, Marketing Operations AI Innovation."
  • Ships custom agents, agentic workflows, and evaluation frameworks inside the marketing team.
  • Stack: Claude / OpenAI, LangChain, CrewAI, RAG, MCP, Clay.
  • Coaches marketers from first-use → workflow transformation → independence.
8+ yrs growth/ops + 2+ yrs agent engineering · unicorn profile · multi-month loop.
  • Agents, evals, playbooks, and workflow hooks live in your tenant day one.
  • Tuned to your ICP, your winning threads, and your tech stack — not a generic prompt library.

The Nine Surfaces

That role — at full scope — has to run nine surfaces, cleanly, from day one. Most teams patch them with point tools and headcount. We run them as one end-to-end operating system — AI-native, vertical-deep, outcome-priced.

Intelligence

Vertical Intelligence Engine

A living operational map of every industry you sell into — pain points, tech stacks, regulations, persona psychology, competitor moves. The domain brain your AE team never had time to build.

Intelligence

ICP Design & Dynamic Segmentation

Move past firmographic buckets. Cluster accounts by operational state — "post billing-manager churn," "multi-vendor scribe pilots," "rip-and-replace exposure" — and refresh weekly as the market shifts under you.

Intelligence

Account-Level Enrichment

200+ signals per target: tech stack, hiring momentum, product usage traces, regulatory exposure, executive moves. Every account reads like a research brief, not a CRM row.

Execution

Campaign Craft & Messaging

Vertical-native outreach — not templates on top of data. Each message is grounded in a specific pain, proof point, persona, and moment. The agent drafts, you approve, your reps ship.

Execution

Multi-Channel Sequencing

Email, LinkedIn, direct mail, and gifting — each channel gets copy tuned to the persona and moment. Your agent orchestrates the cadence; your reps own the conversation when it lands.

Execution

Event & Field Intelligence

Turn every $30K booth into pipeline. Pre-event account prep, on-site capture, post-event personalized follow-up within 24 hours. Trade show scans become sequenced outreach, not dead CRM rows.

Operations

Signal Ops & Intent Capture

Capture buying signals across web, events, hiring, funding, M&A, regulatory shifts, and review-site chatter. Normalize them into a single intent graph the agent can reason over.

Operations

Revenue Automation & Workflow Hooks

The plumbing between signal and action. CRM sync, enrichment-on-insert, deal-stage triggers, territory routing, rep alerts, SLA handoffs. Everything your RevOps team wishes they had cycles to wire — shipped with the agent.

Operations

Pipeline Analytics & Revenue Forensics

Close the loop between outreach craft and pipeline outcomes. See which segments, signals, and messages actually move numbers — and which vanity metrics cost you a quarter. CFO-ready math, always.

Nine surfaces. One agent per vertical. Priced on outcomes, not seats.

Which surface is leaking revenue for you?

30 minutes. We'll map your GTM against the nine surfaces and show you where the agent pays back first.

Book a GTM Diagnostic